Opt-In Email Marketing

It's as easy as 1 - 2 - 3

1. Build your Email List. We can help you build the perfect email campaign targeted towards consumers or businesses
2. Design your message. With the help of our marketing professionals, we can guide you through the process of creating a successful Email campaign
3. We do the rest. Let our experts send and track your Email Campaign. All Email campaigns are 100% CAN-SPAM compliant and comply with all DMA (Direct Marketing Association) Guidelines.

Prospecting.com provides flexible, low cost, high quality email marketing campaigns.

Features of Prospecting.com Email Marketing Services

• CAN-SPAN Compliant
• Over 80 million opt-in email addresses
• Select from both Consumer and Business lists
• Choose from over 500 demographics such age, income, home value, lifestyle interests, location and more
• No duplication within lists
• High delivery rates - Guaranteed!
• All Email databases are updated monthly

What is Email Marketing?

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

What are the advantages to Email Marketing?

1. Email Marketing provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
2. Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive per contact.
3. With the right email campaign, an exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
4. The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
5. An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
6. E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
7. Advertisers can generate repeat business affordably and automatically.
8. Tracking and response metrics enables tuning and optimization of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.

What is CAN-SPAM?

The CAN-SPAM Act of 2003 authorizes a $11,000 penalty per violation for spamming each individual recipient. Therefore, many commercial e-mail marketers within the United States utilize a service or special software to ensure compliance with the Act. A variety of older systems exist that do not ensure compliance with the Act. To comply with the Act's regulation of commercial e-mail, services typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission. CAS Email Marketing services comply with all CAN-SPAM regulations.